Heinz Jalapeño Ketchup is so delicious, it should come with a warning, but that won’t stop people from wanting to try it. The “Dangerously Delicious" campaign introduces a playful concept where Heinz Jalapeño Ketchup is treated like a thrilling, almost forbidden breakfast experience. The ketchup's irresistible flavor isn't just a condiment, it's a temptation that may transform your breakfast routine forever. The more we warn people about this ketchup, the more they’ll crave it.

Art Direction: Ashley Corona, Ashley Gallegos

Copy: Ashley Corona, Ashley Gallegos