The Ask: Drive mass purchase of Subway Footlong Cookies by positioning them as a premium, "anywhere, anytime" indulgence through a high-impact OOH (Out-of-Home) billboard and poster campaign.

The Strategy: The "Global" Indulgence. We will treat the Footlong Cookie as a universal icon of cool. By visually placing the product in iconic, aspirational global settings, we elevate the cookie from a quick sub-shop add-on to a sophisticated, shareable experience that fits into a modern, stylish life.

The Insight: Size creates spectacle, but context creates desire. A 12-inch cookie is inherently a novelty, but novelty alone wears off. By placing it in "elevated" environments, we tap into the consumer's desire for affordable luxury. We’re proving that you don’t need a plane ticket to feel like you’re having a "world-class" moment, you just need a footlong cookie.

AD: Ashley Corona

CW: Ashley Corona