Yoko Ono: Music of the Mind –

MCA Chicago Campaign

Inspired by Yoko Ono’s conceptual art book Grapefruit, this campaign transforms her poetic, instructional prompts into a series of interactive and unconventional advertising experiences. Designed to promote Ono’s Music of the Mind exhibition at the Museum of Contemporary Art Chicago, the work invites the public to engage with the exhibit's themes of imagination, participation, and perception through visually minimal, idea-driven pieces. Each execution echoes Ono’s spirit of open-ended interpretation while guiding audiences toward the MCA, both literally and metaphorically.

Art Direction: Ashley Corona, Ali Stringham, Hazel Avery

Copy: Ashley Corona, Ali Stringham, Hazel Avery, Yoko Ono